Specialists in Environmental Marketing
About

Our Experienced Staff

SoftwareGreen Tree Partners encompasses nearly three decades of experience within the construction industry and a history of success in marketing building products to owners, contractors, architects … and consumers. 

We have degrees and credentials not found in your typical ad agencies. Our staff is currently made up of professionals including a LEED Accredited Professional, a CSI Certified Document Technologist and an MS in Environmental Engineering and Polymer Chemistry.

Read below for more information about our key personnel:

Bernie Pisczek, CSI CDT, President

Bernie has more than 30 years experience as a writer and account executive at several public relations and advertising agencies; including eight years in corporate advertising and public relations; and six years as investigative reporter, editor and managing editor at AP-affiliated newspapers in three states.

He is respected as construction industry source for sustainable (Green) building techniques and products, with more than 10 years experience with building products and accounts. He holds a Construction Document Technologist (CDT) designation from Construction Specifications Institute and is currently pursuing LEED AP qualification.

Bernie also has significant experience in corporate training, including the development and presentation of PowerPoint programs, video and slide narrations and other formats. Certified by American Institute of Architects (AIA) as a source for the development of industry-certified learning credits (CEU’s). He is a member of Construction Specifications Institute, U.S. Green Building Council and Construction Writers Association.

Past clients have included Hubbell Lighting, Gold Bond Building Products, Ingersoll-Rand, Bojangles Franchise Systems, Wendy’s International, the Western Pennsylvania Ford Dealers Association and many others.

Jaime Hayden, MS, LEED AP, Vice President

Jaime began her career as an engineer and holds a bachelor's degree in engineering and computer-aided design from North Carolina State University. Before joining Green Tree Partners, she worked extensively in process engineering, product development and manufacturing management. She also obtained a master's in polymer and color chemistry and completed thesis research in the area of environmental chemistry and engineering.

Jaime is certified as a LEED® Accredited Professional. This achievement is proof of her understanding of green building practices and the U.S. Green Building Council LEED® rating system. She is the former newsletter editor of both the Central Florida chapter of the U.S. Green Building Council and the Greater Orlando chapter of the Construction Specifications Institute. She is currently the website designer for the Orlando chapter of the International Facility Management Association.

Mark Schulz, Creative Director

Mark has 25 years production and management experience in graphic arts, advertising/marketing, and software development, with clients such as Walt Disney Imagineering, Victoria's Secret, Wendy's, Bank One, Universal Studios, Boston Market, and Harcourt Publishing.

His skills include project management, creative direction, corporate identity, product branding, campaign development, and market research. He has worked in marketing departments, advertising agencies, printing companies and design studios, and produced work in print, on CD-ROM, and on the internet. He has written software applications for product and interior visualization, and construction materials analysis for government environmental compliance. He has extensive knowledge of photographic virtual reality tools, multimedia creation, and publishing technology.

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