While the rest of the economy is on the downturn, GREEN BUILDING is on the rise!

A recent study published by the Wall Street Journal predicts that 50% of commercial and public buildings will be "green" by 2015.

According to the study, this trend is fueled in part by the growing realization among builders and building owners that green building isn't as expensive as they may have thought - only 2% more than a traditional comparable building, with payback in 3-4 years. In addition, green buildings have an average ROI of 4-6 times the investment cost.

Are your sustainable products ready to ride this trend over the next 5 years and beyond?

Now is the time to review your product lines and marketing tools:

• Do you have a consistent "green" message?
• Do you have documentation and evidence to back up your product sustainability claims?
• Are the sustainable aspects of your products effectively communicated by your marketing materials?
• Do your sales people understand the "green building lingo" and can they correctly pitch sustainability without "green-washing"?
• Do you have a plan for reaching out to architects, specifiers and decision-makers on green building projects?
  

Green Tree Partners can help

At Green Tree Partners, we have writers, artists and account executives like most conventional advertising agencies. But there are two significant differences between us and most other agencies:

1. We specialize in the construction industry, representing manufacturers and distributors with strategies geared mostly toward architects, designers and building owners.
2. Our staff members have degrees and credentials not found in your typical ad agencies. Our staff is currently made up of professionals including a LEED Accredited Professional, a CSI Certified Document Technologist and an MS in Environmental Engineering and Polymer Chemistry.

We have the tools and the know-how to get you in front of architects and specifiers. And we have the experience to effectively develop your "green" message and incorporate it into your overall marketing campaign.

Green Tree Partners · info@greentreeguys.com
10628 Summit Square Dr. · Leesburg, Florida 34788 · (352) 551-6913 T · (352) 343-8379 F
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